Us and Social Media

Disini saya akan sedikit share tentang analisis yang dilakukan Brian Solis terhadap fenomena media sosial, terutama media online. Ternyata banyak sekali versinya, terutama ketika saya sedikit mengeksplorasi, contohnya tentang twitter. Banyak sekali cabang-cabangnya, namun tetap memiliki satu pusatnya yaitu twitter itu sendiri. Nah, tanpa berpanjang lebar lagi, check this out (silakan translate)

Behaviorgraphics:
Brian Solis & Jess3
Who is the “Me” in Social Media?
It’s avatars that capture your attention, but personality which captures your heart and mind.
Social media test the filter that divides inner monologue from disclosure. As our thoughts become words online, they color our avatars and profiles with a glimpse of our personality – who we are online in the real world. Over time, it is how we put our words into action that paves the way for relationships and opportunities.

Behaviorgraphic

Menurut fredcavazza
Social Media Landscape meliputi :
Publish : seperti Blogger, wordpress, digg & Wikipedia
Share : seperti YouTube, flickr, slideshare
Discuss : seperti phpbb, skype, google talk, ym!, windows messenger
Social Networks : seperti myspace, orkut, facebook, hi5, linkedin
Microblog : seperti twitter, plurk, tweetpeek, twitxr
Lifestream : seperti friendfeed, socializr
Livecast : seperti justin.tv, kyte, y!live
Virtual worlds : sperti imvu, clubpenguin
Social games : seperti pogo, doof, congregate
MMO : seperti world warcraft, kartrider

Social Media Landscape

Social Media Brandsphere
By Brian Solis & Jess3
Social networks and channels present brands with a broad array of media opportunities to engage costumers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers. Using a transmedia approach, the brand story can connect with customers differently across each medium, creating a deeper, more enriching experience. Transmedia storytelling doesn’t follow the traditional rules of publishing; It caters to customers where they connect and folds them into the narrative. In any given networks, brands can invest in digital assets that span five media landscapes :
1.    Paid : Digital advertising, banners, adwords, overlays
2.    Owned : Created assets, custom content
3.    Earned : Brand-related conversations and user-generated content
4.    Promoted : In-stream or social paid promotions vehicles
5.    Shared : open platforms or communities where customers co-create and collaborate with brands
Any combination of the five media strategies defines a new Brandsphere where organizations can capture attention, steer online experiences, spark conversations and world of mouth, and help customers address challenges or create new opportunities. Each media channel connects differently with people and thus requires a dedicated approach integrating tangible or intangible value. Doing so ensures a critical path for social media content: relevance, reach and resonance.

Social Media Brandsphere

Social Compass
Emoticons/Sentiment, Channels, Platform, Players
A compass is a device for discovering orientation and serves as a true indicator of physical direction. The social marketing compass points a brand in a physical an experiential direction to genuinely and effectively connect with customers, peers, and influencers, where the interact and seek guidance online.

Social Compass

The Twitterverse
By Brian Solis & Jess3
Branding, Geograpics, Interest Graph, Dashboard, Event Management, Live Streaming, Geolocation, Relationship, Marketing & Advertising, Rich Media, Communication Management, Research & Analysis, Stream Management, Mobile Applications, Trends, Social CRM, Influence & Resonance, Twitter Search, Causation

Versi Twitter

Ekosistem Sosial Media